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Fashion Hero

On-Air Designpackage and Promotion


Promote the new talent show FASHON HERO and introduce CLAUDIA SCHIFFER as the host of the show. Use her high profile to drive the campaign. Creative idea: the show is about fashion designers creating new dresses. We put Claudia Schifer in an abstract sourrounding filled up with naked mannequins and dressed them up with sewing patterns. We visualize the process of making dresses in a artful visualisation togheter with our superstar.

Fashion Hero


*Regie
Alexander Krause

Design
Denise Pumberger

Print
Verena Schuster
Sarah Angerer

Audio
Jonas Bucher

Schnitt
Jonas Bucher
Christian Fischer

Projektmanagement
Petra Ruoss

In zusammenarbeit mit
Luxlotusliner / Design und Animation

Die Inhouse-Agentur der ProSiebenSat.1 Media SE